TOWERGATE MALTED MILK 200G, PACK

Product Description:

A biscuit that tastes like a different type of biscuit to the one it is supposed to be.  It not as extreme as if I had encountered a gingery rich tea, but it is heading in that direction.  Malted milks are one of those sub-sets of biscuits that numerous companies make and probably every supermarket and a lot of smaller stores sell.  Over time I anticipate reviewing a number of different malted milks and you can link through to them using the tags at the bottom of the posting.

This is another biscuit sold under Lidl’s umbrella Tower Gate brand.  The packet is striking with wavy lines in blue and white which I am not certain are supposed to remind you of milk or Friesian cows or even the cartoon character Blue Cow.  The tagline ‘udderly groovy’ seems to have been thrown in there for no particular reason.

This brings us to what defines a malted milk.  There are a number of characteristics that these ones fit with and others that they do not.  They must be rectangular with an image of a cow on them.  So far so good.  Above all, they must have a creamy taste and this is where the Tower Gate version falls down.  If I had been eating these blindfolded, I would have assumed I had been eating another sub-set, the Nice biscuit.  Nice biscuits are also rectangular, pale tan in colour and usually have a crusting of sugar crystals.  They have a mildly coconutty flavour and strands you find in your mouth.  These malted milks certainly lacked the creamy flavour.  They felt as if they had a sugary glaze and were as sweet as Nice biscuits even though no sugar crystals were visible.  There was more of a snap eating these than you would expect with malted milk and the flavour was like that of a Nice, but without the strands.  They were reasonably moreish which counterbalances a little me having to mark them down a bit because despite how they appear they do not actually taste like malted milk biscuits should.